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My Bio

I am director in the product management area of the SAP User Interfaces team focusing on the SAP User Experience strategy as well as the underlying SAP key UI technology options for SAP customers. I am working on the definition of SAPs user experience strategy together with SAP customers as well as actively rolling it out including an overview of SAPs strategic UI technologies.

I joined SAP back in 1998, starting at a smaller company Kiefer&Veittinger as Consultant. By the acquisition by SAP AG the CRM area was founded. Since then I worked in areas like training development, presales, leading edge demo solutions and product management with a focus on CRM Sales. Especially during the years providing early demo solutions I had the chance to collect lots of different experiences inside the SAP CRM solution but also from customer use cases and scenarios that improved my business knowledge in the CRM area significantly.

In 2003 I started to focus on User Experience, at that point in time still focusing on the People-Centric UI. Starting late 2005 I have led - on the product management side - the project that defined, implemented and introduced the new SAP CRM WebClient User Interface which still forms the basis of the current SAP CRM on premise solution. Leading also the UI concept team together with experienced UI design experts we ensured a simple and powerfully adaptable and personalizable CRM Framework used by all CRM line of businesses.

In 2009 the area of SAP User Interfaces was founded leveraging the experiences gained in the SAP CRM world for the rest of SAP solutions. In this area key technologies like SAPUI5, FPM, WDA, NWBC are being developed. As an area product owner I took the responsibility - between 2009 and 2011 - for the developments in the areas of unified rendering, WebDynpro for ABAP and the Floorplan Manager before moving on to my current task portfolio. In this role I often act as mediator between the areas that are typically involved in UX related discussions: Product Management, Development, IT departments, UI designer and end user - with a dedicated focus on and passion for the end user perspective.

Handy Hint

MyBlog about some cool new feature of SAP CRM 2007. Check it out, it's worth a try (smile)
MyVideo that is part of the blog above

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