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Cloud computing is the new trend in the industry today. It is bringing many new companies into the business application space, and many of these companies are not startups. The old paradigm of differentiation to the point of incompatibility among products is being reversed. In the process, many vendors are working hard to support the facto standards so that all of their products work together. These attributes will help to ensure that the cloud computing era is nothing like those that preceded it.
Cloud Computing has brought new life to the business of the companies although there have been lot of troubles beginning with it.
Smart tech companies — like Facebook and Amazon are providing the entire business application and services from the cloud. The information is always available on the cloud.
Most vendors understand that their products and services reach only a small portion of the market and that there is great untapped demand. These vendors also understand that the demand they seek to capture is, in many cases, for applications that they have no bandwidth to deliver in full. New applications that leverage important aspects of several classes of software require brainpower and investment from multiple disciplines. One of the most popular examples is the intersection of social applications like Facebook and conventional business applications such as CRM.
Social applications give us tremendous ability to harness the power of large communities organized around common needs. Those needs can be a business process, a vendor, a customer type. These applications leverage the cloud — including other cloud applications — is what makes them work. Similar applications behind a firewall would not provide the same level of spontaneity and input that so many vendors need.
Interfacing a social application with a CRM database application ensures that customer data will not outdate as long as the individual has a reason to keep it updated. It also promotes a degree of bi-directional information exchange on topics that are important to all sides.
As I see it, the future of cloud computing is tied up with the future of social applications. The potential impact of social applications on our business and personal lives is huge. For that reason, application ubiquity is a requirement, and that makes cloud computing both a necessary component and the environment of choice.
Vendors want to be where their customers are, and customers are giving an unmistakable signal that they like social applications and they like accessing whatever they want, whenever they want it, on the Web. Smart vendors have already figured this out; hence the rush to the Internet by CRM.

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