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Master data refers to all data about basic objects used in business transactions in SAP Customer Relationship Management (SAP CRM) and stored on a long-term basis, such as data on accounts, products, installed bases, or warranties.

The three main areas within CRM Master Data relate to the Business Partner, the Product and the Data Exchange of both of these entities. This page contains relevant and useful information on these three main areas. For a full overview of the CRM Master Data application area, please refer to the SAP Help Documentation: 

Business Partner
[Product Master]
Data Exchange





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