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Thank you,
The SAP Community team.
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Purpose

As an introduction to the Interaction Center the first stop should be to help.sap.com also this Wiki are will give detailed information through blogs, document and wiki pages. For a general over please see the information below that is an extract from help.sap.com

Overview

SAP Customer Relationship Management (SAP CRM) makes marketing resources more efficient and empowers marketers to acquire and develop long-term customer relationships. Marketers can analyze, plan, execute, and measure all marketing activities.

The core functionalities include

 

Related Content

Marketing

 

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