In this page you will find an introduction to SAP CRM WebChannel that will cover the basic concepts and business scenarios that are available.
This area of SAP Customer Relationship Management (SAP CRM) enables you to turn the Internet into a profitable sales and interaction channel for both business partners and consumers by providing your customers with a personalized Web experience and convenient self-services. The CRM Web Channel applications cover Web-based sales and service transactions, targeted marketing, and analytics for system and customer behavior.
You use Web shops in CRM Web Channel to sell you products via the Internet. You can maintain Web shops for your Business-to-Business (B2B) and Business-to-Consumer (B2C) scenarios. You define the content for your Web shop, that is the products you wish to sell in the CRM product catalog or in an external catalog. You maintain the shop itself, for example with transactions, functions, and the product catalog you wish to offer, in the Web-based Shop Management application. Once you have maintained a catalog and a Web shop you can sell your products via the Interne