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General Information

 

A Loyalty Program is the top element in Loyalty Management. The Loyalty Program contains the reward rulem groups and reward rules related to the program.

Loyalty members are linked to the loyalty program with memberships.

Tier Management

 

The loyalty program further defines the tiers to classify the loyalty members into tier levels. The loyalty program type defines the tier groups available in the memberships.This is defined in the following customizing:

 

SAP Customizing Implementation Guide
Customer Relationship Management
Marketing
Loyalty Management
Loyalty Programs
Define Profiles for Loyalty Program Types

 

 

Once a membership is created, the tier group gets assigned the membership and the entry tier level taken from the customizing is assigned.

 

Point Management

 

Loyalty points are used to influence and reward members in the loyalty program. The points available for a loyalty program are taken from the loyatly program type customizing:

 

SAP Customizing Implementation Guide
Customer Relationship Management
Marketing
Loyalty Management
Loyalty Programs
Define Profiles for Loyalty Program Types

 

 

The point type defined in customizing is available in the membership. The members can earn and redeem points of the type defined in customizing. The points are stored in the point account within the membership.

 

 

 

 

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