The B2C scenario is mainly used in scenarios where a comany wants to contact several consumers at once. The B2C scenario is executed using campaigns. The campaign is executed for a target group. The process contains the following steps.
The funds management application allows brand owners to manage their funds. Basically this gives an overview about the amount of money withing the fund, if this is available, budgeted or paid. The Funds Management Process is therefore included in several other process cycles such as trade promotion cycle, or claims management.
A fund plan contains several funds that are grouped together and valid for the same fiscal period. The funds are used to pay out the money used for different processes in the TPM, MDF or claims scenario.
Claims Management is used to create and settle claims. The application is integrated in the Trade Promotion TPM Scenario and in the Market Developing Funds MDF Scenario. In the TPM scenario it's the brand owners and consumer products companies that can create and settle claims. In the MDF scenario it's the channel partners can create claims to request reimbursement from brand owners.
The claim is integrated in the validation process in the trade promotion management. The claim results in settlements for the amount provided for a TP.
The loyalty management application supports business processes in the area of loyalty management. These processes include the planning of loyalty programs, management of memberships and loyalty points and processing of member activities.