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With SAP Customer Relationship Management (SAP CRM), organizations can manage partner relationships and help channel partners sell more effectively, creating a more profitable indirect channel. With SAP CRM, organizations work successfully with channel partners to better market, sell to, and service end customers.
Key channel management functions of SAP CRM include:

  • Partner management and analytics to manage channel partner relationships throughout the partner life cycle, so organizations can understand partners better
  • Channel marketing to drive product demand through channel partners, providing partners with relevant information, consistent branding, and incentives
  • Channel sales to enable partners to sell products more effectively by accessing the same knowledge, tools, and expert advice as a direct sales force
  • Channel service to ensure consistent and timely service to end-customers by delivering service and problem resolution functionality to partners
  • Channel commerce to incorporate partners into e-commerce strategy and perform collaborative selling across organizational boundaries, so end-customers can order products and services across the entire demand network   

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