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What is SAP 360 Customer? - Watch this short video to understand just what it is.

Here: You can test drive and experience SAP CRM 7.01

Through SAP Service Marketplace, the SAP CRM test drive will provide you with:

- A user ID for a 30-day trial period for the SAP CRM rapid-deployment solution (a trial agreement is required)

- The opportunity to experience SAP CRM’s new user-friendly interface

- Access to test drive the following functional scope:

  • Account and contact management
  • Activity management
  • Lean campaign management
  • Lead management
  • Opportunity and pipeline performance management
  • Integrated ERP order and quotation management
  • Interaction center (IC) service request management
  • CRM interactive reporting

Get the 360 View of the Customer Real-Time, Anywhere, Anytime

Real-time Insight

  • True customer 360 insight with embedded and predictive analytics

Real-time Interactions

  • 1:1 Customer Engagement with context through Social Channels and on any device

Real-time Execution

  • Plan and execute effectively and efficiently
  • In the Cloud or On Premise

SAP 360 Customer enables your company to Market Better, Sell Better, Service Better and Engage with Customers Better:

Market Better

  • Make better decisions with real-time marketing performance analytics
  • Holistic view of all marketing activities
  • Rich customer data and data accuracy
  • High-speed segmentation
  • Loyalty management
  • Real-time, social and location-based offers 1:1

Sell Better

  • True 360 degree view of the customer
  • Social insights, sentiment analysis and sales trends at your fingertips
  • Feeds and team collaboration on demand
  • Sales agility with easy anywhere, anytime access to relevant customer and market insights from all channels
  • More time to sell effectively
  • Focus on the right customers and opportunities
  • Make every customer conversation count

Service Better

  • Multi-channel service-assisted, unassisted and social
  • Spare parts available
  • Mobile field service
  • SLA compliance
  • Predictive service
  • Social communities and experts
  • 3D Visualization
  • Machine to machine

    “Service is the new Marketing”

Engage with Customers Better

  • Business Transactions
  • Provide your customers instant access to relevant enterprise data and business transactions through all channels
  • Personalized Offerings
  • Provide customers with personalized information and offers at the right time and at the right place
  • Mobile and Social Experience
  • Enrich the customer experience through mobile and social engagement.


Executive Overview (ppt) for SAP Customer Engagement Intelligence

Solution Brief (pdf) for SAP Customer Engagement Intelligence

Solution Overview video (download) for SAP Customer Engagement Intelligence

Overview video on YouTube

Overview video on

Public video for SAP Customer Value Intelligence on

SAP Customer Value Intelligence download video

Public video for SAP Account Intelligence on

SAP Account Intelligence video download

Account Intelligence mobile application one-pager


SAP Runs SAP CRM on HANA by Marissa Wheaton
Introducing SAP 360 Customer: New Solution Ushers in Next Gen CRM on HANA by Sarah Kellman
CRM on HANA is reality for business users at SAP by Matthias Wild
CRM on Hana a few announcement observations by Stephen Johannes
How to Plan & Execute Performance Testing for CRM on HANA Migration by Meenakshi Sundaram
Introducing SAP 360 customer new solution ushers in next generation CRM on HANA by Sarah Kellman
Why SAP 360 Customer is a Real-time “Break on Through’ Moment by Jamie Anderson
Dear Client, From Madrid, With Love by Paula Araneo (in Spanish)
SAP 360 Customer Is…by Margot Heiligman
SAP CRM on SAP HANA Cookbook by Alexander Hofmann

Follow SAP 360 Customer:




Marketservice Links:

SAP 360 Customer - powered by SAP HANA
This overview presentation shows you how SAP delivers a total end-to-end 360 experience for customers.

SAP CRM on SAP HANA Cookbook



Ramp-up - Began November 29,2012!

First Ramp-up go live March 6, 2013 with 14,000 users!