SAP Customer Relationship Management (SAP CRM) is a comprehensive solution for managing your customer relationships.
It supports all customer-focused business areas, from marketing to sales and service, as well as customer interaction channels, such as the interaction center, the Internet, and mobile clients.
SAP CRM is part of SAP Business Suite.
The SAP CRM documentation offers a comprehensive description of the functional scope of SAP CRM, and highlights the relationship between the application and the underlying technologies.
SAP CRM 7.0 Articles
How To Guide: CRM via E-Mail Tool Set This document provides background information on how the CRM can be optimized using the E-Mail Tool Set.
SAP CRM 7.0 Implementation Success Stories
- Upgrade to CRM 7.0 - How Australia Post upgraded from CRM2007 to CRM7.0 by Tony de Thomasis
- SAP is listening: Next round of Custommer Connection for CRM by Gregor Wolf