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SAP Cloud for Customer

SAP Cloud for Customer is part of the SAP Cloud portfolio and includes the following:

SAP Cloud for Sales

Work smarter, sell better, and increase win rates with this collaborative sales solution designed for the way you sell today.

Your challenge: your sales force is screaming for fast, easy sales applications that actually help them close business. You need new sales solutions designed for the way your sales people sell today – and are a breeze to use, affordable, and quickly integrate with your whole back-office operation.

Designed from the ground up for salespeople like you. Work smarter. Sell better. Win more. It's that simple.

SAP Cloud for Service

Take customer service to a whole new level - leveraging the cloud for unprecedented speed and flexibility with SAP Cloud for Service. This state-of-the-art software gives your customers options with multiple service channels, provides agents with easy access to complete, contextual information – and equips service managers with real-time insight into call center performance.  

  • Deliver a consistent experience across all channels – including e-mail, web, chat and phone
  • Give your customers full control from a branded self-service support portal   
  • Provide agents with complete, up-to-the-minute customer information  
  • Improve agent productivity with intuitive design and easy integration to your existing knowledge base - or available knowledge base from SAP   
  • Harness collective service expertise and share relevant information across your enterprise  
  • Get real-time insight into service performance with powerful analytics and dashboards

SAP Cloud for Social Customer Engagement

Engage with your customers through social media – and gain valuable insight for better decisions.

Social media has created new channels for the way customers want to interact with you. Are you adequately prepared to find relevant messages, handle tens of thousands of them, and respond intelligently within minutes? Using SAP Cloud for Social Engagement you can deliver a great customer experience by listening to and engaging with your customers where they like to hangout. Find the most critical messages, and use enterprise data to glean customer insight. Then collaborate within your team or across the organization to resolve issues efficiently and effectively.

SAP Social Media Analytics by NetBase

Make social media platforms an asset to your organization with our social media analysis software.

Turn massive volumes of unstructured social media data into meaningful insights – with SAP Social Media Analytics by NetBase. This cloud-based solution can help you quantify net sentiment with a sophisticated natural language processing engine – and correlate changes in customer opinion with campaigns, promotions, news, and other events.

  • Uncover insights and trends in consumer preferences, emotions, and behavior
  • Quantify consumer perception about your brand, products, services, and competitors
  • Track and optimize the social media components of your marketing campaigns
  • Extract insights from user postings including likes, dislikes, and the intensity of buyers’ emotions
  • Drill down to specific details with intuitive dashboards, and easily share insights with your team

SAP Cloud for Retail

In a consumer-driven world, consistent retail execution is the first step in creating the “perfect store. That means getting the right product in the right place—at the right time and at the right price. It means perfect execution at the shelf, and perfect engagement with your consumers. Go beyond standard CRM to get more out of every store visit with SAP Cloud for Sales Retail Execution.   

  • Maximize sales reps’ time in-store with retail plans, surveys, and tasks for target accounts   
  • Increase wins at the shelf with insight from survey results and competitive comparisons    
  • Initiate replenishment and resolve issues on the spot with sales orders and service tickets 
  • Track promotion compliance and gain real-time access to store visit data to increase sales performance


Collaborate in the cloud – with our enterprise social network solution. Connect your customers, partners, and employees with key information and processes in the cloud – to accelerate business and drive results – with SAP Jam. This enterprise social network solution facilitates collaboration at every level of your business to help speed sales cycles, increase customer and employee engagement, and reduce training costs.

  • Protect corporate data with secure social collaboration across your entire enterprise
  • Improve communication and collaboration between employees in different locations
  • Empower employees to find internal subject matter experts and collaborators – quickly
  • Help teams tame project chaos, build consensus, solve problems, and improve decision making
  • Strategize, communicate, and drive progress with customers, vendors, and partners