SAP Customer Relationship Management (SAP CRM) allows companies to turn the Internet into a profitable sales and interaction channel for both business customers and consumers. With SAP CRM, companies can strengthen sales and service operations while reducing transaction costs and customer service calls.

SAP CRM provides e-commerce capabilities for:

E-marketing to support demand generation and customer loyalty processes over the Internet, so customers' Web experiences are personalized to provide the most relevant and convenient online experience and information
E-selling to run the complete sales process on the Internet, so customers receive personalized, interactive, and easy-to-use sales and self-service functions while companies streamline sales and fulfillment operations with an end-to-end, order-to-cash process
E-service to provide Web-based self-service applications that give access to enterprise knowledge and services, so customers can obtain information at any time

Moderators:
Mark Foley |
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SAP CRM: Web Channel home

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Web Channel Discussions

SAP Note 1761036 - Maintenance strategy for SAP E-Commerce/WebChannel