In address geocoding mode, theGeocodertransform assigns geographic data. Based on the completeness of the input address data, theGeocodertransform can return multiple levels of latitude and longitude data. Including latitude and longitude information in your data may help your organization to target certain population sizes and other regional geographical data.
If you have a complete address as input data, including the primary number, the Geocoder transform returns the latitude and longitude coordinates to the exact location.
If you have an address that has only a locality or Postcode, you receive coordinates in the locality or Postcode area, respectively.
Point-of-interest geocoding lets you provide an address or geographical coordinates to return a list of locations that match your criteria within a geographical area. A point of interest, or POI, is the name of a location that is useful or interesting, such as a gas station or historical monument.
Prepare records for geocoding
The Geocoder transform works best when it has standardized and corrected address data, so to obtain the most accurate information you may want to place an address cleanse transform before the Geocoder transform in the workflow.