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Business Problem

The Marketing department wants to run a direct marketing campaign on a promotional sale that is occurring in targeted regions of the country.  Marketing wants to target new and existing customers that are within 30 miles of retail stores.  Marketing has acquired several customer lists in an effort to reach new customers; the quality of that customer data is questionable.  The end goal is to create a high quality, targeted marketing list that reduces mailing costs.

Business Solution

SAP BusinessObjects Data Quality Management software supports the Business Data Analyst to: 

  • Standardize, cleanse and enhance customer data
  • Create a accurate, targeted marketing query

Business Benefit

SAP BusinessObjects Data Quality Management provides highly advanced data quality support, which you can use to deliver the accurate and complete information that your business requires.  This provides a more complete view of your customer to improve customer interaction with high quality information, effectively target customers and prospects and reduce mailing costs.


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