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The Campaign Management ES bundle enables customers to connect and streamline business processes without being forced to have work arounds which cause additional efforts for all parties involved. The bundle enables processes and auxiliary programs to work with campaign and target group information.

Audience

This bundle is of cross industrial use for any organization wishing to exchange campaign and target group information mainly with 3rd parties.
The roles in these industries that can use this bundle include:

  • Manager
  • System administrator
  • Marketing employees
  • Brand manager
  • agencies, call cent

Campaign Management (click to enlarge)


For details on Service Operations, Business Objects and Process Components, please check the ES Workplace.


How to Use This ES Bundle

For marketers who have to involve third parties for campaign execution (Lettershops, Agencys, Call Centers etc.)
Campaign Management enables simplification and open consumption of business processes through the use of pre-defined Enterprise Services such as described in the Use Cases below.

Use Case 1: Get Campaign Details

Search for and retrieve campaign information

The following table summarizes these steps and the associated enterprise services:

Step

Enterprise Service Invoked

Step 1: Enter campaign ID

Find campaign

Step 2: Retrieve campaign information

Read campaign

Use Case 2: Create Campaign and passed to 3rd party

Create campaign details and share information with 3rd parties

The following table summarizes these steps and the associated enterprise services:

Step

Enterprise Service Invoked

Step 1: Campaign is created in CRM Systems

Create campaign

Step 2: Data is sent to a 3rd party provider

Find Campaign
Read Campaign

Use Case 3: 3rd Party creates campaign

Create campaign details and information is send back for processing

The following table summarizes these steps and the associated enterprise services:

Step

Enterprise Service Invoked

Step 1: Campaign is created

none

Step 2: Data is sent to further process in CRM

Create campaign
Find campaign
Read campaign

Future Directions

Future directions for this ES bundle will be market-driven.

System Requirements

End-to-end Processes Where This ES Bundle Is Used

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1 Comment

  1. Unknown User (ate07yi)

    Hello friends,

    How we can upload Campaign Management Data into SAP HANA? 

    And I would like to know more about SAP HANA by using large data cubes.

    If you have any resources available kindly share me. I am looking out in you tube and SAP HANA portal. But I am not finding no big data cube designing all the videos will explain only one, two or four tables videos only. I want to see a sample data cube with more than 15 tables in SAP HANA in Build Memory.

    Best Regards,

    Praveen Kodi