As a customer you can access a fully configured Focused Build solution in the SAP Cloud Appliance Library (CAL).https://cal.sap.com/catalog#/solutions/4089c2a1-07c4-4b23-921f-786142d70ead This enables you to use the CAL during the evaluation phase instead of having to buy Focused Build licenses at this stage. The CAL image includes a SAP internal license for SAP Solution Manager which is valid for 30 days. After this period, customers have to install their own licendses to continue to work with the system. For standard SAP Solution Manager functions, customers can request a customer license from SAP at no additional cost. To continue the usage of Focused Build beyond the 30-days trial phase, customers have to buy licenses in the SAP Store, or, if they have a premium engagement, order the minium services to receive usage rights (see: How do premium customers license Focused Build?) These rules are valid independent of whether a customer deploys the image in the cloud or if he copies the sysetm into an on-premise landscape.