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June 14-15, 2013 


SAP offices in 's-Hertogenbosch 


Several design challenges collected by Akzo Nobel


Official hashtag 


Tweets, blogs and videos about the event:


(technologies will be updated until the start of the event, timing for specific agenda items might change slightly)





9:30am - 10:00am 


Welcome & keynote

10:00am - 10:20am

Welcome and keynote

Design Thinking overview

10:20am - 10:30am

What is Design Thinking? (Hester Hilbrecht) 

360 Research

10:30am - 1:00pm 

15 min "Get smart fast" 
15-20 min Prepare interview guide 
60 min Conduct research
60 min Storytelling and Analysis

Lunch break

1:00pm - 2:00pm


Synthesis, Brainstorming and Create Prototype

2:00pm - 4:00p 
(3pm coffee break) 

Storytelling, clustering and needs identification, persona, design principles

Present prototype

4:00pm - 5:00pm

Storytelling, clustering and needs identification, persona, design principles

Tech Fire

5:00pm - 6:00pm

SAP Technology experts present specific SAP products, technologies, or tools. 
SAP HANA Cloud Platform: Presented by Matthias Vach (SAP) 
HANA: Onno Bagijn (SAP), Niels van Noort (SAP) 
Sybase Unwired Platform: Martijn Tielen, Giel Janssen Lok (SAP) 
SAP UI5: Martijn Tielen (SAP)
NetWeaver Gateway: Robert Eijpe (NL for Business)

Dinner break

6:00pm - 7:00pm


Innovation Slam


3:00pm next day 

(10:30pm late night snack) 
(8am breakfast) 
(10:30am coffee) 
(12pm lunch) 
(2:30pm coffee, ice cream) 

The fun begins!!!  Code!  Code!  Code! 
You will collaborate with your team members to create the solution for your selected business case using any of the presented technologies. 
Technology experts will be available onsite to assist your teams.

Innovation Fire

3:30pm - 4:45pm

You will present your solution within a 6-minute timeslot and receive direct feedback from the jury.

Jury Time

4:45pm - 5:00pm

Members of the Jury sit together and will decide about the winning teams.

And the winner is...

5:00pm - 5:15pm

Jury announces the winning team.


5:15pm - 5:30pm

Closing word. Official end of SAP InnoJam 


5:30pm goodbye snack

Contact us

For more information, visit or email

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