I have been with SAP for over ten years now. I started as an instructor in the FI/CO/PS areas, and then became Director of Product Management of the SAP Financials team for five years. I then joined the Design Service Team in the Office of the CEO, which under Hasso Plattner's guidance aimed at inspiring and teaching SAP how to embrace a design led innovation approach. In my 3 years in the team I learnt a lot about the realities of a design centered approach to software development, and taught this approach to developers, product managers, project leads, and others throughout the SAP World. For the last year, I have been leading design-led innovation projects in the SAP NetWeaver Product Management organization.