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My Bio

Thank you for your interest in my profile. So here is my life in a nutshell...

I grew up in Germany and after high school I went to the European Business School studying Computer Science and Management. My studies allowed me to travel around the world including a foreign semester in San Diego and in London as well as internships in Malaysia and San Francisco. After graduating in 1993 I joined a small software and consulting company in Cologne and soon started to specialize in Electronic Data Interchange (EDI) and B2B Commerce. Three years later I took a Product Management position at GE Information Services managing the roll-out of the first Internet Commerce products from a joint venture with Netscape to the German marketplace. In 1999 shortly after joining Sterling Commerce, a company providing software and services for business collaboration, I moved to their headquarters in Columbus,Ohio. I worked on the initial concepts and Product Management of a new integration broker offering now called Gentran Integration Suite and later focused on building out an E-Marketplace offering. This put me in contact with Commerce One, a company pioneering e-marketplaces and the use of XML for electronic business transactions. At the beginning of 2001 I relocated to Silicon Valley and joined Commerce One to manage the e-marketplace platform MarketSite. When the bubble bursted we re-focused and I was working with a small team to leverage our know-how in XML, integration and workflow to build a new product based on web services standards as a platform to build and operate collaborative composite applications: Commerce One Conductor.

Beginning of 2003 I stumbled across a position which seemed odd at first glance. A Product Management role to build up a new partnership between Adobe and SAP. Well I was thinking Photoshop integration in SAP business applications is a very small market, but soon I understood the true nature of the partnership - bringing engaging user experiences to SAP applications. I joined Adobe in San Jose in April 2003 and started to get up to speed on PDF and especially interactive PDF forms based on XML. Two months later I relocated with my wife Karen to Germany (to Heidelberg) to work at the SAP headquarters in Walldorf as the Adobe liason for a new joint product called Interactive Forms based on Adobe software.

At SAP TechEd in Fall 2003 I learned about SDN and signed up right away. On April 2, 2004 I wrote my first blog post on SDN and since then have made many new friends in the SAP ecosystem.

In Summer 2005 I moved back to California and decided to settle in beautiful Palo Alto and work out of the Adobe headquarter in San Jose. After Adobe acquired Macromedia in December 2005 I started to focus on the topic of Rich Internet Applications and how they can be used within the enterprise. Based on that work I participated in the SAP TechEd 2006 Demo Jam showing how easy it is to create a Flex application and connect it to an SAP backend. In 2006 and 2007 I spent most of my time evangelizing Flex and AIR into the SAP ecosystem. I have worked with both SAP application teams and SAP customers and SI's to introduce Rich Internet Applications on top of SAP backend applications. Together with Mark Finnern and Craig Cmehil I came up with the idea of the RIA Hacker Night at SAP TechEd which was a big success in 2007 and will be extended in 2008.

In November 2007 I joined the Adobe New Business Initiatives team and founded together with Entrepreneur in Residence Steve Yankovich the product initiative code named Genesis. The Genesis team (which also includes Dan McWeeney and Peter Ent) seeks to change the way how business users work and collaborate on a daily basis. Genesis is an Adobe AIR based client which allows the mash-up of business applications, web sites and documents and facilitates collaboration via Adobe hosted services.