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Simon arrived at SAP through the acquisition of an Israeli tech startup, in 2001, and now runs the startup and developer programmes in Asia. Based in SAP Asia's headquarters in Singapore, Simon has worked extensively across Asia Pacific and Japan for the last ten years, introducing new products to market and previously running a regional organization responsible for all of SAPs technology sales.

Simon had worked at several corporates and startups in Europe for twelve years prior to being part of the acquisition of TopTier software.

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