
What is CO-PA?
The business purpose of Profitability Analysis is to provide information on the profitability of a company's market segments , in order to support corporate planning and decision-making, especially in the areas of sales and marketing. The definition of a market is configured in the system through the selection of characteristics that are to be the subjects of analysis. Performance figures may either be profit and loss account balances or freely defined value fields. The results of Profitability Analysis can be analyzed with a multidimensional reporting tool, which allows the dynamic sorting and rearranging of data to provide multiple perspectives within a single report.
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