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Call for speakers has started.

Here YOU  have the chance to add value and pay forward: host a session at SAP Inside Track in Madrid. Share your experience and/or initiate a discussion and take new insights back home. Please note that all sessions are supposed to be between 35 to 40min. If your session is shorter or longer, you don't need to blow it up, please feel free to add it. If your session will need some more time, add your session and mention it. We will figure out how to handle it.If you have any questions or are unsure about how to do it: Contact us  ... contact data to be found at the bottom of this page. If your session is accepted, your ticket is guaranteed!  

Please check the corresponding section further down of how to propose your speech.  

Hello SAP World!


We are happy to announce the SAP Inside track in Madrid being celebrated on 26th of April. As usual we want to focus on new, innovative and interesting topics around SAP technoploy with deep insights and fun to know about it.

Take care, Philipp & Bernhard


26th of April 2019, SAP Madrid, C/ Torrelaguna 77, 28042 Madrid

Live Stream: Participate online, just in case you can't make it physically.

Please use the following link in order to join the event: Live Stream SAP Inside Madrid 2019.

Please download the client from There are also an Android App (link) and an IOS App (link) in the corresponding app stores available.

We decided to use Zoom as it offer superior stability, audio and video quality.

Speeches are planned to be available for offline viewing even after the event.

About Madrid

More about this fantastic city soon. Some information can be found already at


Visit Madrid

Target audience

Any SAP Techie around the world interesting in latest trends and technologies of the SAP universe. The event language will be English.


  What's happeningWhoDescription
9:159:30Access to the venue   
9:309:45Welcoming the attendeesBernhard/Philipp 
9:4510:30Our Digital Future - we can optimise for People, Planet, AND Profit (smile)Tom Raftery

Digital Transformation, the Internet of Things and associated technologies (blockchain, machine learning, edge computing, etc.) are the latest buzz words in technology. Companies, and countries are scrambling to get up to speed on them before their competitors, or some young start-up gets there first and completely disrupts them. Right now, these digital innovation systems are, roughly speaking at the same level of maturity as the web was in 1995. So where are these new digital technologies taking us? What is coming down the line, and how will these changes affect my organisation, my wallet, and the planet? SAP Futurist and Innovation Evangelist Tom Raftery unpacks these trends and technologies and predicts where the next 10 years of Digitisation is bringing us.

Tom Raftery is a Global Vice President for SAP, a guest lecturer at the Instituto Internacional San Telmo, and a board advisor for a number of start-ups. Before joining SAP Tom worked as an independent industry analyst focusing on the Internet of Things, Energy and CleanTech and as a Futurist for Gerd Leonhardt’s Futures Agency. Tom has a very strong background in technology and social media having worked in the industry since 1991. He is the co-founder of an Irish software development company, a social media consultancy, and is co-founder of hyper energy-efficient data center Cork Internet eXchange. Tom also worked as an Analyst for industry analyst firm RedMonk, leading their GreenMonk practice for over 7 years.

10:3011:001st Breakfast & Networking  
11:0011:45Roadmap to Support for the Intelligent Enterprise: AI, Built-In Support, Automated Translation, RealTime Support and more  
11:4512:30Embedding your own machine learning in S/4HANA business processes with standard meansPhilipp Nell

SAP HANA offers a large variety of built-in methods and technologies for "Advanced Analytics" aka ML, AI, Prediction, etc. In order to integrate this into your own developments in ABAP-centric environments like S/4HANA, we whow some methods to achieve this.

Philipp is working in the SAP eco-system for more than 20 years, almost all time in the area of SAP Business Intelligence. He has a master degree in Computer Science, aquired at the Technical University in Munich. He is currently working as an advisor for data management and (big) EDW for several international enterprises and teaching SAP HANA and BW/4HANA for SAP Education.

12:3013:002 nd breakfast & Networking  
13:0013:45Speech 4  
13:4514:30Speech 5  
14:3015:30Small lunch & Networking  


Participation & snacks will be free, thanks to our sponsors.


Not yet open.

Pre-Evening Event

Thursday 25th of April, 20:30 h
Platea Madrid, ,
More info about this place at:
How to get there:

Call for speakers has started.

Call for speakers is open now!

Please send your proposal plus a short biography at

3/5 slots occupied so far.

Places to stay



Please contact us at Twitter @PhilMAD3 or

Already thanks to

  • Svea Becker, SAP
  • Bernhard Lücke, SAP
  • David Ruiz, SAP Mentor





  • SAP Spain
  • SAP Germany
  • Sulzer España

Please come back often, meanwhile feel free to contact me at @PhilMAD3.


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